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Vice President – Information Effects Business Unit
Mr. Tzavellas is a Vice President with S4 Inc., a company specializing in information domain-based solutions and services. He joined S4 Inc. in early 2007 after having held a position as Senior Analyst with Lockheed Martin. Prior to that, Mr. Tzavellas was Director of Business Development with the Industrial Consulting and Systems Group, a $450 million enterprise of American Management Systems, Inc., a “top-five” business consulting, information management, and IT services company. He previously held a position as Operations Manager with Cubic Applications, where he headed the Intelligence and Information Operations Support Group.
Mr. Tzavellas is acknowledged in the public, private, and juridical sectors as an expert who provides thought leadership in strategic communication, information operations, perception management, risk/crisis communications, message development, and information shaping activities. He has helped clients pattern the flow of information and its effects on decision-makers, constituents, and key influencers. With his deep understanding of human factors, and technology and its applications, Mr. Tzavellas has helped clients identify current, and future, informational and technical threats, vulnerabilities, and protection capabilities and measures. He has worked closely with various Federal Departments and Agencies since the events of 9/11 to develop information policies, strategies, technologies, and actions that apply the perceptual assets and informational capabilities of the US Government to achieve national objectives.
Mr. Tzavellas has provided technical support, expertise, and testimony in cases of product liability and other litigation efforts. He is recognized for his unique support to the States of Florida and Texas during groundbreaking major litigation against the Tobacco Industry; to Michigan in its litigation against Publishers Clearing House; and to a major class action in Canada. He has lectured at Northeastern University School of Law on strategic communication and perception management, and their application to jurisprudence, and to various business enterprise processes and practices.
He has been engaged by different organizations as a recognized expert to examine their communication strategies in light of evolving media and audiences; to develop communication strategies; to establish campaigns for regional influence; and to review the role of new media, and how to manage and measure effects in the current information environment. He was also invited by the Lomonosov Moscow State University to present to the Second International Forum on “Partnership Among State, Business Community and Civil Society in Ensuring Information Security”.
Mr. Tzavellas holds a bachelor’s degree from Louisiana State University and a master’s degree from PGS Monterey. He is married, with one son, and resides in Norfolk, Virginia as well as in Baltimore, Maryland.
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